Business forecasting and how it can be used to grow a business

Have you switched on the TV in the morning to the display

of a weather forecast which predicts heavy rain at certain times of the day? How did this affect your decision to go out? Did you prepare yourself with an

umbrella while going out or you went out without one? If my guess is right, you

prepared yourself for the rainfall by either going with an umbrella or a

raincoat. Now, that prediction of the future event, which in the above case is

a heavy shower is a forecast, a weather forecast.

But our emphasis here is on the business forecast.

What is a Business forecast?

Do you know that most inventions today were

once forecasts? There are many forecasting apps but our focus is on

the business forecast. Business forecasting simply means the process of making

predictions about a business’ future through analysis, data and insight. The

predictions made through forecasting doesn’t end at just predictions but

provides alternative courses of action. Today, many business owners, and

managers are tapping into the usefulness of forecasting, and as such are

seeking the services of experts in the field. You should read reviews of experts

on to enable you make a well-informed decision.

The saying that to be forewarned is to be forearmed,

bears a hold here, as forecasts can be used to steer the activities of a

business towards achieving greater profitability. If the above is correct, then

how can companies and businesses leverage on forecasting to grow their

business? Put differently, what are the uses of business forecasting?

Business forecasting and it’s uses

Estimating Financial needs: Business forecasting plays a major role in estimating a

company’s financial needs. An incorrect estimate of capital needed for the

smooth running of a business could halt operations, while an incorrect estimate

of expenditure could leave a company in deficit. Also, if planning to expand a

business, diversify or improve on existing services, a business forecast is a

tool that can be used to cross all t’s and dot all i’s.

Establishing a New Business – The eventual success of any business venture depends

largely on a good business forecast. Just like a farmer planning to cultivate

on a new soil first needs to determine the nature of the soul, its fertility

and other requirements, so does establishing a new business require

fore-planning. Before establishing a new business, you have to map out the

demands for the product/service, your competitors and the sources of raising

finances, among other things. If the forecasts are made systematically, then

the operations of the business will go smoothly and the chances of failure will be minimized.

Formulating Plans:

It is an impossibility to plan without forecasting. How do you begin to plan for what we do not know of? In formulating any

business or managerial plan, one has to look at what the likelihood of the

future may seem like. A peep into possibilities in the future helps the

businesses to strategize in making plans that will be beneficial, as well as a factor in alternative courses of actions for difficult situations.

As a business owner, it is recommended that you use forecasting to your advantage and for the growth of your business. This work does not boast of exhausting all the usefulness of forecasting but serves as a pointer to its importance which individuals and businesses can build on.