As with any business or brand, one of your mission as the owner is to create a DIY logo that the target audience will remember. Logos are basically the graphic symbol or representation of any organisation, business or brand. Business owners place these symbols on business cards, advertising materials and stationery items; the logos are visual symbols that incite recognition from those who see it. Aside form the facts that were mentioned, logos are the first thing that potential clients lay their eyes on so it’s important to create a logo that will appeal to them.
Logo designs that are professionally done are mean that you’re actually serious with the whole business. Do take note that doing so will cost quite a lot of money, so be certain that your money is spent wisely. Those that want to redesign their logo or want to enter the logo design market should take note of the following tips.
Considering the Target Audience
DIY logo designing sounds easy enough and it actually is in some cases. Don’t forget to keep the target audience in mind as well as the very nature of the business as you’re creating the logo from scrap. On one hand, it’s great if you like the logo you came up with but the opinion of the target audience is more important. Even though you may be the most conservative person anywhere, if the business is appealing to the younger crowd then your preferences may be different so you have to adjust when it comes to the design.
Simplicity is Key
Loyalty and trust are the main traits that a quality logo has to display and not all the service that the company provides. In the majority of cases, it’s much better to convey a simpler logo. If the business wants to remind the current clients of their services or wants to grab the attention of potential ones won’t achieve their goal with a cluttered logo. Simple logos mean a clean design and bold lines without all the distracting elements; don’t take away from the original message that the logo wants to convey.
Typography is crucial in an effective logo design. Because of the fact the dozens of varying colours and fonts are available, you’ll surely be tempted to mix up contrasting colours and fonts and create a complex logo. One logo that features tons of fonts and logo will likely lose its cohesion. The main reason why businesses take time and effort into creating logos is to make sure that their business sticks in their client’s mind, so distracting logos with ineffective typography defeats the purpose.