Tips On Designing A Tea Logo
The role that a logo plays in establishing a particular brand can never be ignored thus the need for a tea company that is creating a logo to come with a logo which will strengthen their brand by considering the key factors. When designing a tea logo, the largest part of the logo design will depend on the tea industry specifically, but there are four general factors that the logo designer ought to have in mind when coming up with the logo.
A logo that any tea company creates for its tea brand should have the capability to remain evergreen, not in terms of color and tea flavor, but the content and the design of the logo ought to make the logo unique for an extended period. Content and the design of the logo should enable the company to use the logo for over ten years. It is advisable that the content of the logo uses the traditional and classic look of the tea industry but seek to avoid the trending elements in the sector which tend to fade after a short duration. Since the trends are short-lived, their usage may lead to the company having to rebrand in future, an activity that is likely to cost the company finances and also likely to confuse the brand’s customers.
A logo design for you tea brand ought to have an elegant look and thus when creating one there is the need to avoid crowding the logo by adding many elements but rather the design should focus on concrete branding. An example is the logo that the Chateau Rose uses for Rooibos Tea UK which implies the need to consider simplicity in the logo. The ‘C R’ initials stand out perfectly against the white background as they are written in a looped white script. Such a logo is easily identified by the clients and thus helps a company establish itself as a staple in the tea industry.
A logo design for your tea brand ought to be legible. Most of the logos become impossible to read in the event of one resizing them. A logo designer needs to have in mind that the logo will not be used in packaging only but will also be used on the websites, business cards, and social media platforms as part of the brand’s marketing campaigns. One thus should ensure they minimize the amount of texts and images in the logo’s design which ensures that the logo remains clean and the design won’t be lost when the logo is resized.
Creativity is also essential when creating you tea logo. One should also avoid using teabags, teapots or mugs of tea which are common but companies need to come up with other creative ideas.