Many business owners are seeking office cleaning services to keep their customers coming back to avail their products and services, and for their employees to feel comfortable when working, so it is not enough for clients to check on the best prices for stellar cleaning services, they are also expecting to find service listings, reviews, pricing, and other relevant factors that may affect their operating needs. Many businesses or companies are successful today because they have informative, user-friendly, easy to use, responsive, interactive, and engaging websites. More so, SEO or search engine optimization is helpful in making an office cleaning company website more optimized to be visible among search engine results pages (SERP).
It is not enough to just list your products, services, contact details, and your company profile in your web page, you also need to have optimized contents intended for your target audience. Many business owners are looking for cleaning services, so you need to build an optimized content using the keywords that a client will likely enter on the search engine to land on your website. The different examples of keywords commonly entered among search engines include commercial cleaning, janitorial services, office cleaning, best office cleaners, and best janitorial service providers. If your office cleaning company is servicing clients in a particular area, be sure to add the location such as “best commercial cleaning services in San Francisco CA”. The fact is that many online users click on the first item that pops up on the search engine, so it is important to create optimized web contents for your website to belong on the top ranking search engine results pages. Search engine companies have their metrics when ranking websites or web pages including the number of times the keyword is used or frequency of keyword usage, relevance, amount of backlinks associated with the keyword, updates, and organization. These may be a bunch of challenging and daunting technical language, but once you’re familiar with them, creating web contents won’t be that difficult anymore.
Be a resource to clients looking for cleaning services, and you can do this by creating your own cont hub or blog, increasing the chance of generating lead, getting clients’ buy in and trust to avail your products and services. You should have a consistent stream of articles, tutorial, videos, and blogs so visitors can find valuable contents, thereby earning their trust and confidence. Instead of advertising directly, use social media to engage with your customers and share helpful guides when it comes to office cleaning. Be a resource guide, inspiring and informing your customers what needs to be done, and if they can’t do it, they can easily find a professional like you.